It is always fun for me to meet people via Twitter. A 140 character introduction can be very powerful. Many months ago I received a Tweet from the Seattle Free School and realized the value so immediately “Re-tweeted” the information and web link to all of my followers. Today I had my first opportunity to chat with founder Jessica Dally and am excited to share our conversation.
Be ready to be inspired:
Dafna
Hi Jessica! Thanks so much for chatting with me this afternoon. I first learned about you when I was tweeted to take a look at your website. I was very impressed and am excited to learn about Seattle Free School (SFS) and about you!
Where did the idea to start SFS come from?
Jessica
I basically found the idea elsewhere and then came back only to find it not here yet so made it happen. I was asked a bunch to teach and wanted to be a part of something bigger, more sustainable, then just me travelling all over the place teaching.
When I saw the idea of a free school I wanted to see if it was in seattle as it was clearly exactly what I was looking for; a way to teach but also get something back, a way for me to learn things too!
It wasn’t in seattle already so rather then wait for someone else to make it happen (which would have been my MO in the past) I decided to make it happen… it’s a good project for me as it has lots of moving parts, lots of diffeerent things to work on and thus I keep busy and don’t get bored with it.
We started with a free website and we still to this day ask people to print out and hang flyers for us… if everyone on our 1200 people mailing list did that we’d have seattle covered!
Dafna
One of your key positions as an organization is that you do not accept or use money. Can you explain that?
Jessica
We started without it because it didn’t seem right to raise money at first for something that wasn’t really operational, we didn’t know if the community even wanted it. Then as we moved on we realized that not only did we NOT need it to operate (it would make some things easier but a lot of things harder… we would have to raise money for pay for a person to raise money!) but some aspects of what we do are made easier because we don’t take money. Getting press, getting other people to teach, getting people to help spread the word all of that has been made much easier because we’re odd… because we don’t take money. And because of that people want to help with time instead, not everyone, but a heck of a lot of people.
I had one woman really insistent on giving money. I told her she couldn’t give to Seattle Free School (money at least!) but she could give to the space we were at, which is a small nonprofit called Cascade People’s Center.
That way we take us out of being the middle man.
We don’t raise funds, we don’t pay and then the donated money goes directly to the organizations helping us operate. The Seattle Public Library is another place we tell people to give $$ if they feel really inclined, as we wouldn’t be as viable without them.
By not having money we need less money - as odd as that sounds.
Dafna
What do you hope others will learn from your model?
Jessica
The idea of a free school… the idea of sharing knowledge at least some of it, without the exchange of money, and more globally, that you can start and run a small community organization without funding. That’s the idea I’m working on promoting this year. So many ppl get hung up on the legality and financial concerns of starting a nonprofit
and they either don’t make the change they’d like to see or lose vision with all the technicalities.
Dafna
Since you point out the without funding part, what do you do for your own income?
Jessica
I work a job, this is volunteer for me. I work at Community Voice Mail in the national office here in Seattle.
Dafna
Ahhhh. I interviewed the fouder of the Dallas Community Voice Mail (http://www.50in52journey.com/states/texas6.asp) Great program!
Jessica
Yes, Larry, great guy!
I also work with Tech Soup Global. Tech Soup Global is essentially a clearing house of software, hardware and information (though I’m sure you could get a better definition at their website). They help nonprofits get discounted tech needs basically. So rather then paying for office, you get a discounted version. That’s the idea in a very tiny nutshell
Dafna
How did you know you could start SFS? Technically speaking….
Jessica
I didn’t… I didn’t have any attachment to it’s success… My two big goals were that it wouldn’t fail because I didn’t put effort into it or got bored and that I’d learn something from it. We started without money because I didn’t like the idea of taking money for something that wasn’t proven and eventually learned that it really wasn’t needed.
In my case the idea was a good fit as I like learning and this idea keeps me busy in many different ways.
Dafna
How long has it been going on?
Jessica
Our first class was just under two years ago… March 15th, I think, 2008… the idea started at the end of 2007 early 2008. So a couple of years really.
Dafna
What is your goal for SFS?
Jessica
Honestly there’s no end goal… for me it’s just fun to see what’s possible without funds, without the traditional needs of a regular nonprofit. I’d love to see more classes, more people being sure of themselves enough to share their skills… but really I just enjoy seeing what’s possible, classes getting bigger, people coming to teach even though they don’t know what they want to teach but they want to give back. The spread of classes on twitter. All of it is very exciting and almost every class I teach lately is filled with new people who haven’t been to a class before. Watching that spread is just absolutely amazing but there’s tons more to do… slowly, without money growing quickly can be deadly!
Well, semi slowly… we have 1200+ ppl on our email list already and tons of followers on Twitter.
Dafna
It sounds very exciting!
Jessica
It absolutely is! Our biggest class was 125 people, which is as big as we can get with our current spaces (and really bigger than is good for most classes, though it was fun for everyone to be part of something so huge)! For me, now, I want to spread that excitement, because it’s a powerful agent of change for people, to be empowered.
Dafna
How has your life changed since you started this?
Jessica
Wow, that’s a huge question…when I first started this I didn’t think it would change anything and then one day I realized it was actually something pretty amazing and powerful. One of the huge ways it’s changed me is to make me a TON more confident in speaking, teaching, talking to people.
It’s made me realize that a ton of things are possible if you ignore the naysayers, or at least only give them credit if what they’re saying is really true, which it might be for them, but far too often it doesn’t need to be for you, that the impossible isn’t a heck of a lot of the time.
Knowing and witnessing that people care is amazing. People get and like the idea almost (almost) across the board and their willingness to help is inspriring, it makes me think differently of the world and makes me realize that if you are passionate about something you can indeed make it happen, more often then not.
It’s also made me have to be very creative, to think up other ways to get a task done.
We can’t throw money at a problem, so we have to throw creativity at it, ask for help.
We’ve really never seen a shortage of people willing to help when we’ve had problems, honestly I think that’s partly due to the fact that we don’t take money…people get that idea, and want to give what they can, what they know, their resources (server space, technical assistance, whatever).
It’s fun for me too to just realize that when people say you can’t… you probably can.
A bit of rebellion to authority doesn’t tend to hurt in this type of pursuit…but then I didn’t know it would work, I just figured we’d work out the problems when they actually showed up- and then they didn’t.
Dafna
How have your personal priorities/goals changed?
Jessica
Ah, you know, the biggest thing that’s changed for me is my schedule… I used to think I was so incredibly busy, now I have a ton of free time and I work 2-4 jobs depending on how you look at it, and do this work with Seattle Free School.
Time isn’t as limited as we think but it is a matter of putting what is important first. Scheduling time and getting rid of the stuff that just isn’t that important…that gigantic to do list that we’ve been carrying around for a year… it’s not done yet, seems like no ones gonna die if it never gets done…and eventually you wind up doing what’s important.
Having that list over your head… just isn’t good for the mind I think. If I can’t plan it on my calender then usually it doesn’t belong in my life right now.
It’s also made me realize that maybe I’m not the introvert I thought I was, that I like teaching, I like getting people inspired!
lol
Dafna
Where do you go from here?
Jessica
Well, this year I’ve been very committed to getting the word out to other places, like I said, not just about free schools, but that we can organize communities without money. So to that end I’m hoping for this vote to be selected for the Nonprofit Technology Network “Social Media for Social Good Panel”. You can vote for us here and click five stars please! http://nten.org/node/9118
I am also looking to speak at several different conventions… Seattle Greenfest, Craigslist Foundation Boot Camp…
Dafna
Do you see yourself doing this for the foreseeable future?
Jessica
Yup, I do see myself continuing this for a while at least!
It’s never boring or dull at all. Sometimes I get bored with a specific part but there’s usually volunteers that really love taking that part over which is awesome! How lucky am I that I get to work with great people and do what I want to do with only a bit of have to do’s?
Dafna
What do you hope someone who reads this will take away from it?
Jessica
The biggest thing I’d love to see is small groups in all sorts of communities organizing whatever they want to see for their community. And when they do, knowing that they can make it happen without getting sucked into the funding cycle, at least not right away. Don’t let money get in the way of making the world you want to see.
Dafna
That’s great Jessica! Thank you for spending time chatting with me. Any last thoughts?
Jessica
Don’t think so… you can read a lot more about us on our website and the press area… interestingly enough, the “impossible to get press” idea was just as false as the rest of them… we’ve been written up by most of the print publications in Seattle… lots more info in those posts as well. Thanks so much for giving me the chance to share!
Dafna
How can people find you?
Jessica
www.seattlefreeschool.org
Twitter: http://twitter.com/seafreeschool
and here in facebook http://www.facebook.com/SeattleFreeSchool
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What have you seen around the country or around the world that you think could work in your community? Don’t wait for someone else to start it, the opportunity is all yours. Change your community, change your life! Need help figuring out how? Seek out Jessica or check out http://journeyinstitute.org and let me help you out!
Onward and upward, TOGETHER!